Terry Mark, Elkhart County Convention and Visitors Bureau — November 5, 2019
Congratulations to the Breakfast Cookies Milk Stout made by Iechyd Da Brewing Company, which topped 12 other tasty contenders from around northern Indiana in voting for Best Seasonal Beer in Indiana’s Cool North Beer Wars.
With thousands of votes cast over 10 days, Elkhart’s Iechyd Da came out on top of two other Elkhart County breweries, Wedgewood Brewing Company of Middlebury’s Pumpkin Guts and Ruhe 152 of Nappanee’s Draper, and 10 others from St. Joseph, LaPorte and Porter counties.
The Beer Wars promotion was the latest iteration of Indiana’s Cool North Food Wars competitions.
“Food Wars promotions like this allow our local businesses to show off,” said Robby Bearss, marketing manager for the Northern Indiana Tourism Development Commission. “It is important to shine a spotlight on local businesses to remind the community how great of an asset they are to area and why they help make our region so cool.”
Indiana’s Cool North is a joint initiative of NITDC and its members in the region. NITDC’s goal is to promote tourism and drive business to locally owned businesses.
The Elkhart County Convention & Visitors Bureau is a member of NITDC and is the official tourism advertising/marketing and public/community relations organization for the Elkhart County hospitality industry. The ECCVB advances quality-of-place initiatives in our downtowns and rural spaces, parks and natural environment, arts and culture, and events, festivals, groups and activities that help forge social connections.
For more information about Beer Wars, contact Robby Bearss of NITDC at 574-238-3748.
For more information about Elkhart County tourism, contact Terry T. Mark, director of communications of the Elkhart County Convention and Visitors Bureau, at 574-262-8161 or firstname.lastname@example.org.